4 Online Video Marketing Tips For Small Business Owners

Marketing via the internet has been proven effective by the vast improvement of the numbers with many “new age” webpreneurs. Many small business skeptics are looking for overwhelming reasons to say “NO” to putting money into advertising online, yet 1-in-3 have tangibly committed to doing so by the break of 2011. The culture of offline business is fast changing, as are its entrepreneurs.

If you are looking for video marketing tip for small business owners, I’d like to first share with you why video marketing has become so important. Back in 2008, YouTube surpassed Yahoo as the internet’s 2nd largest search engine. Since then, Google has taken its subsidiary company, YouTube to the moon using video.

Brian Tracey, acclaimed and touted sales expert has recently been quoted to saying, “Using video, rather than the traditional sales presentation protocols (Power Point flip charts) is 50% more effective at relaying a message.” Tracey let out the fact that we’ve become a world obsessed by the one-eyed monster.

The television, video games, interactive websites and many other visually stimulating channels of marketing has left video marketing experts to use this tool more often when satisfying a customer’s needs. If you promise to follow these 4 online video marketing tips for small business owners, I’ll guarantee that you will not be disappointed with the results – you can take that to the bank.

1. Cater to your consumer’s reliance on the Internet and mobile media. Driving business by taking advantage of these new platforms so your prospects and customers can find you, hear about you and, ultimately, buy from you is not a “wild west” idea. The marketing paradigm has shifted.

2. Marketing has shifted from a one-way broadcast to a multi-point conversation. In the past, communications were “broadcast” exclusively through mass marketing channels like radio, TV, newspapers and even the door-to-door distribution of directories like the Yellow Pages and other print publication.

3. Know the numbers behind marketing via video. YouTube sees 2 million videos uploaded everyday, 4 million videos auto-played everyday, and for the last 14 months, the home page of YouTube.com has been sold out.

4. Once uploading a video, take advantage of the free “hot link” by typing in your site address as the first things in the description area. This 4th tip is critical because most don’t realize the whole point of marketing with video is to drive traffic to your site, ultimately allowing you to monetize it.

In conclusion, these 4 online video marketing tips for small business owners were designed for you to second-guess yourself next time you spend money that was not well invested. Video sharing sites are typically free, but the price of not using video to campaign your message can be extremely costly.

Tips for Small Businesses To Make Profits

Every entrepreneur wishes to start a business that will grow into a profitable venture. There are a number of tips that can be applied by business owners to initiate and improve their businesses. As an entrepreneur, you must establish a number of business practices that will make your business grow. I will give you a number of tips that will be of paramount importance in running your business.

Having a plan or a goal is probably the most valuable point that small businesses should establish. A vision will make your business a sense of direction. You and your employee will know what you are targeting to achieve in your business. When you have a plan, you gather all your energies towards achieving that goal. The plan should however, be achievable in that your company has the capabilities to meet the target within a stipulated period.

Accountability is a powerful tip for small businesses. You must establish an enterprise philosophy of being responsible in terms of the use of business funds. All capital to the name of your organization must be accounted for this is done by ensuring you keep your financial reports carefully. All business transactions should be recorded in the books of account when the transactions take place. This will reduce misappropriation of funds.

As an entrepreneur, you must not overlook the importance of advertising. Regardless of the size of your business you will be required to sell you products and services. Although the advertising is on a small size it is of paramount importance. It will give possible consumers aware of the existence of your business, and they might be interested in purchasing them. You must first examine on the promotion mix that perfectly suits your business.

Hiring authority is another crucial tip for small businesses. As a business owner, it is noteworthy to hire people who are well equipped with the relevant skills needed for your business. Your employees must have self drive and deliver quality output at the required time with minimal supervision. Effective worker will ensure that your clients are always satisfied with your products and services, and this will lead to increased sales and growth.

Another important tip for small businesses it to be responsive to changes in technology and consumer trends. Technology keeps changing for better every other time, and it is essential that you move with the changes to improve your productivity. With appropriate technology, you will be able to improve the quality of you products and save on the production costs for your business.

Small Business Time Management Tip

A lot of times as small business owners we end up running around doing a lot of work.

And maybe just maybe there is a way that we can run our business that would allow us to work a little less, earn a little more and feel much more fulfilled at the end of the day.

What if there was a time management tip that you could do… that would feel like you were slowing down but in reality you actually just getting the most effective things done.

What if it was so simple yet…if you applied this time management tip with dedication… would guarantee you an extra 10 hours a week in productivity. Would you focus on that time management tip for at least 30 days to figure out how to make it work?

Small Business Time Management Tip

Get a Journal of some kind. (it doesn’t matter what kind of journal, or if its online or offline or just a pad of paper. But no matter what it is. It should be next to you for most of the day.

1. Write your big Small Business goal for the year.

2. Next write what would have to happen each quarter of the year for that to take place.

3. Then reverse engineer your time line until you get to this week and become crystal clear about what you have to accomplish this week.. to be on target for your big goal for the year.

4. Then of course chunk that down into your daily activities.

At this point you should have a pretty good idea of what you should be doing with your time.

Then as you engage in activities write down each activity as you go along ask yourself:

5. Is this the highest activity I can be engaged in…to get me to my goal of x. Or can I delegate this or push it off to the bottom of my list.

The longer you do this…the more effective you will be with your time…and the faster you will get to your small business goals. Keep challenging yourself and how you prioritize your time management. You can be your own small business coach if you have the right tools and stay committed to the process.

7 Useful Tips for Every Small Business

There are two ways of earning money: 1) by working for someone else or 2) by being your own boss. Being self-employed isn’t as tough as you might think; however it does requite quite a bit of gumption. For a person who works for themselves to earn enough money to live off of, self-confidence is important and it comes out of one’s own strength and talent. Today, many people working for someone else are leaving their jobs only to create their own future by starting small business firms. By this, they not only want to make their own future but also want to create employment for many more people.

Companies are categorized into micro, small and large businesses based on qualifications such as their startup cost, their turnover rate, gross revenues, output and so on. Small business is quite safe for new entrepreneurs because there is not as much risk to take and the outcome can range from a good 3% to 50% of returns. It all depends on how one drives the small business. Here are 7 very useful tips to successfully running a small business and make profits. They are as follows:

1. Leadership: In a small company, unlike in larger firms, the decision making process can be much faster because of less people involved. It is not that there shouldn’t be more than one leader, yet, having more leaders would only delay the decision make process. The leadership advantage a smaller company has over larger businesses is this ability to make quick decisions.

2. Planning: Planning plays a major role for any business. Good planning with regard to all the aspects such as investment, process, human resources, etc. has to be done carefully to ensure initial risk is minimized.

3. Location: Location, location, location! Entrepreneurs to take enough care to start the business at a suitable location. The location is very important for small business to ensure faster delivery of the product and procurement of raw materials etc. It is important to choose a location which has good natural resources, good availability of raw materials, transportation facilities and availability of labor.

4. Quality: For a small business, it is important to provide a quality product or service to ensure a good name in the business world. Exceptional products and services gain positive brand image quickly.

5. Law: It is very important to know and comply by the legal norms of the State and the Country one lives in.

6. Market Section: A small business cannot be just another company that sells something that many other companies are selling. A small business firm has to identify the section of the market to which its products would appeal more.

7. Budgeting: Budgeting plays a very important role in business. Good budgeting procedures reduce waste and improve productivity.

The above 7 tips are useful to any new small business. There are countless other facets to running a small business that should be explored, but getting a grip on these 7 basics is great place to start for any entrepreneur.