Small Business Branding – Strategy and Tips

When it comes to brand strategy there are many aspects that you need to consider. Let’s talk about three that can make a big difference for your business. The first is developing a logo that your customers will remember, the second is developing a tagline that people will remember, and the third is creating a positive business image that people can associate with your logo and tagline. Let’s take a look at a few branding tips to help you in your small business branding endeavor.

As we all know, small business branding helps you to make your business memorable to the public. A large part of making your business memorable is creating a company name that appropriately represents your business. Chances are, if you already have a business, you already have a name. So your next step in your brand strategy is to create a memorable logo to go with that name. Your logo will be a graphic image that represents your company. When people see this logo, they will think of you. Let’s take a look at some tips to help you create a perfect logo.

When developing a logo for your small business, you will want to ensure that it is powerful enough to make people remember it. It should be clean, clear, and uncluttered. You will want to choose a logo that is simple yet distinct, ensuring that it will capture a customer’s attention with a quick glance. Of course, your logo must be appropriate to your business and work well with your company name. It should communicate to the audience what your business is and what it stands for.

Once you have developed a small business logo, you can continue on with your brand strategy and develop a tag line. What branding tips can be recommended for tag line development? Keep your tagline short and simple, between 3 and 7 words. Your tagline should represent not only your company, but what you want customers to remember about your company. Use McDonald’s tagline “I’m lovin it” as an example. It is short, simple, and reminds customers that they will love the food each time they eat there. When creating your business tag line and logo, do not rush. A great tagline and logo could be the difference that puts you ahead of your competitors.

When it comes to small business branding, simply developing a logo and tagline is not enough. A great brand strategy also requires brand management. What is brand management? It is everything that you do to make people associate positive opinions with your brand. Some tips to ensure that your brand is seen in a positive light rather than a negative one? Keep your customers satisfied. Offer high quality products at prices that your customers can afford, provide excellent customer service, develop attractive packaging for products, and offer special deals or savings each month. Anything that you can do to keep your customers happy – do it. This will give your brand positive associations which will in turn keep your customers returning.

When it comes to small business branding and brand strategy, there are couple things you need to consider. We have covered three of them today; a logo, a tagline, and brand management. Use the branding tips above to help you develop a strong and magnetic small business brand. If you take your time and implement each step to your business, you will see a huge boom in your profitability and customer retention shortly.

4 Tips For Choosing The Perfect Small Business Accountants

Business accountants play an important role in the life of small businesses even though the financial state is no longer as steady as it was in the past. The field where accountants shine vary greatly and it might not be what you are searching for. To be able to find an accountant that can work efficiently for your small enterprise, read this post.

Tip 1: Be Sure You Know Exactly What You Need

It is important that you figure out the assistance of business accountants before you decide to look for one for your business. Several of the specific tasks that they can perform are accounting, tax return and accounting software installation among others. The cost of their services depends on the work that you ask them to conduct. This is the reason why it is vital that you figure out what you would like them to perform in your small enterprise. Carrying this out enables you to figure out what are the characteristics you prefer for a business accountant.

Tip 2: Come up with a Short List

The next step that you must carry out is making a list of names of business accountants that you might like to hire. Internet is the best way you can utilize so that you won’t be having any difficulty locating an accountant. In the internet, expect to see many accounting companies and people who provide the services you want. If you want, you can always ask suggestions for an accountant from people you recognize and are close to you like legal professionals, bankers or individuals who have their small business.

Tip 3: Checking their Credentials Is Important

Perform a little research. Most accounting companies have their very own website which you can check out if you want to find out more about them. It is exactly where they post the services they give as well as the price. Make sure that they are associated with accounting companies such as the National Institute of Accountants (NIA) and Chartered Accountants (CA). These companies require their members to update themselves by obtaining continuing professional education. This will also help you in narrowing your short listing to 3 to 5 accountants.

Tip 4: Have a Chat With Them Personally

Small-scale businesses have distinct monetary dynamics when compared with larger businesses. Come across business accountants that know your needs. It will be easier for you to clear up some concerns if you set a personal appointment. Ask pertinent queries such as their approach to monetary difficulties and the reason why you should employ them.

Don’t be disappointed if the services they provide are expensive. Instead of the cost, take into account the value. If the service they give you has been useful for your business, then it’s definitely a valuable investment.

5 Tips for Hiring a Small Business Attorney

Small business owners are often intimidated when faced with the task of finding an attorney to represent their business needs. It is vital for a company owner to have an attorney ready to represent their interests when the need arises. As you interview potential law firms, here are five tips to help you find the right attorney for your small business.

TIP #1 – SPECIALIZATION.

Attorneys, like ice cream, come in all flavors. Attorneys are highly skilled in their area of expertise. They are experts in the law, not necessarily in business. You want to find an attorney that focuses their practice on small businesses because they understand business practices and work with a client base of small business owners. As my Mother used to say, “You don’t order steak at a fish house”. Do not let the criminal defense attorney who fixes your speeding tickets represent your business interests.

TIP #2 – FEE STRUCTURE.

We live in a litigious society. business owners are served with lawsuits every day. Negotiate your fees before the lawsuit arrives. Once sued, you have 20 days in which to respond to the lawsuit. This is not the time to be negotiating fees with your attorney. Agree upon a set fee structure up front, and in writing. So much anxiety and uncertainty come with legal issues that you want to have something concrete and transparent. It will reduce your stress level in a time of crisis.

TIP #3 – ADVISORY TEAM.

Your attorney, along with your CPA, insurance agent, advertising agent, financial planner, and other management consultants, is part of your advisory team. When looking for a good small business attorney, consult your advisory team. Their purpose is to advise you. Does your CPA work with or recommend an attorney? Can your other advisors recommend an attorney that understands small business issues?

TIP #4 – ACCESSIBILITY.

How easy is it to reach your attorney? Will they return your phone call the same day, or next day? Will it take a week? Can you text them a question? Do they answer email? Your attorney needs to be accessible. You have every right to question the attorney as to their level of accessibility. A business owner might be frustrated if they can only talk to a receptionist or a voice mailbox.

TIP #5 – REFERRALS.

Ask other small business owners which attorneys they use for their legal needs. Some of the best referrals can come from other business owners who have firsthand knowledge of working with a particular attorney. Business owners can also steer you away from an attorney that might not be the proper fit for your type of business or industry.

Choosing a Small Business Web Design Company

Choosing the right web design company can be a very tedious task. There are thousands of small business web design companies and some not even companies at all. Doing research is very important before choosing a web design company for your small business. Small businesses have unique challenges whether being a start up or a company operating already. Most companies have strict budgets and the last thing that business wants is to get taken for a ride and have to shell out more money than originally wanted. Good news for you business owners, I am about to give you some tips on choosing a small business web design company that is perfect for your company.

The first and maybe the most important thing is due diligence. Doing research on a company is critical before signing contracts or handing any money over. Do a quick Google search with the companies name as the keyword. If you are seeing positive results then that’s a good thing. If you are seeing rip off reports, or complaint boards coming up that is a big negative. As a small business web design company owner I would never give money to a company that has negative listings on Google. There can be some exceptions to the rule but highly unlikely.

The second important tip is to look at the work that small business web Design Company has completed. Compare the portfolio with multiple companies. You will be able to see the difference between good design and bad design. If you take a look at the portfolio and it’s not up to par then I would move on to the next company. The small business web design company portfolio speaks volumes for the creativity and cleanliness of the designs they can develop for your business.

Another great way to find the right small business web design company for you is calling and speaking to someone over the phone. If you are calling companies and never getting a response back from them or you are getting voice mails all the time that should raise a red flag. Submit an online quote request and see how fast they get back to you on business days. Our company responds within 24 hours to all quote requests submitted during the week, whether it is by email or phone. If the company is not responding quickly then that should give you a heads up on how they do business and I would stay clear of that company.

The last and final tip I can suggest to small business owners looking to have a small business web design company create their website is to use a design company that is located in the USA. Sure you can save a ton of money by farming your work to India, but think about it for a minute. In this day and age you get what you pay for. I have had tons of clients tell me that exact same thing and it’s really true! Most of the work that is done overseas is very low quality design and development coding. Would you rather pay a little extra to get your small business website done properly or would you want to pay a small business web design company twice to fix or start over on the errors that happened by outsourcing your project. Another thing about using outside the USA companies is there policies can be very vague and if they disappear with your money you are out everything you spent and have nothing to show for it. At least with the USA laws you can try to collect from that company by contacting your local law enforcement or attorney general. Language barrier is also another key problem to using companies overseas.

If you follow the tips I have supplied in this article you will find that perfect small business web design company to help you achieve all your business goals and needs.